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Senior Product Designer
Senior product designer with nine years of experience shaping B2B SaaS products used by more than two million people. I pair rigorous discovery with fast, high-fidelity prototyping, and I am happiest when a design decision can be traced back to a measured user outcome. Previously led the design system that unified four product surfaces at Atlas Cloud, cutting new-feature design time by 40%.
Design lead for the Workspace pillar — onboarding, billing and the admin console — supporting 2.1M monthly active users across web and mobile.
- Rebuilt the self-serve onboarding flow, lifting activation from 34% to 58% within two quarters.
- Created and shipped the Atlas Design System (180 components, 3 platforms), reducing time-to-first-prototype by 40%.
- Introduced a fortnightly research cadence; 46 studies run in 18 months now inform the roadmap.
- Mentored four designers, two of whom were promoted to senior level.
Second designer in a 25-person fintech startup. Owned the merchant-facing dashboard end to end, from problem framing through to shipped interface.
- Shipped a reconciliation dashboard that cut average support tickets per merchant by 31%.
- Ran the first accessibility audit in company history and closed 92% of WCAG AA issues.
- Established the component library that the engineering team still builds on today.
Agency work across fifteen client engagements in retail, travel and public sector, from brand-led marketing sites to internal tooling.
- Delivered a booking flow redesign that increased completed reservations by 22%.
- Standardised the studio’s handoff process, halving design-to-development clarification cycles.
Thesis on trust signals in financial interfaces, supervised by the LIG research group.
An open-source UI kit for North African e-commerce, with first-class RTL support and Arabic type pairing guidance.
- 4.1k GitHub stars and 60+ contributors.
- Adopted by three regional marketplaces.
A volunteer-built platform matching solar installers with rural cooperatives; designed and built the entire front end.
- Deployed across 12 cooperatives in the Souss-Massa region.
Over 300 hours of one-to-one mentoring for designers entering the industry, with a focus on the MENA region.
A field study of how visual and copy signals change completion rates in remittance flows.
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